Q&A session: Stefan Ytterborn on Brand Building

Watch this inspirational session on brands with the legendary Stefan Ytterborn. His impressive resumé includes being the brain behind IKEA ”PS”, and co-founding companies like POC and Cake. We had the unique opportunity to open up a Q&A about brand building with one of the formest pioneers in the Nordics. Recorded on September 26th, 2024.

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